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    Houston Press: The Curious Case of the People’s Champ
    July 22, 2010

    When you call Paul Wall’s cell phone and he doesn’t answer, the automatic voice mail picks up, as automatic voice mails are wont to do:

    “The mailbox belonging to ‘Whut it dew?’ is full and cannot accept new messages at this time.”

    Yes. “Whut it dew?” Wall recorded his signature catchphrase in place of his name. And it’s not like it’s the voice mail of his media phone or fan phone and he’s posturing. He only keeps the one phone, the same one his family and friends call when they want to get to him.

    The situation is proof positive that Wall is either the most brilliant, most dedicated business mind Houston rap has ever seen, a man who built a million-dollar brand out of thin air, or a complete asshole.

    read the full article here